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You are here: Home / Archives for effective e-business

27 September, 2013 By Sarah Wood 4 Comments

Gain more insight and impact with Twitter lists

twitter lists screenshot

ARE YOU USING Twitter lists as part of your social media activity? Lists are an under-used Twitter feature that can help you improve your … [Read more...]

Filed Under: effective e-business Tagged With: twitter

14 March, 2013 By Sarah Wood Leave a Comment

13 steps to a sparkling online spring clean

Why is it that clutter is more offensive on a sharp spring day when there is so much promise of new beginnings and sunshine is in the air at … [Read more...]

Filed Under: effective e-business Tagged With: online strategy, organisation, working mum

8 November, 2012 By Sarah Wood Leave a Comment

Keeping Your Website Fresh

Keeping your website fresh is critical to success

One of the web's ongoing challenges is keeping your website fresh for customers and in-line with your evolving strategy. Looking at your … [Read more...]

Filed Under: effective e-business Tagged With: content marketing, metrics, online strategy

11 October, 2012 By Sarah Wood Leave a Comment

5 Things to Consider in Getting Your Home Page Right

You have a few seconds online to make a good impression before a user gives up and moves onto the competition. Your home page is a critical … [Read more...]

Filed Under: effective e-business Tagged With: calls to action, customer experience, online strategy, website

20 March, 2012 By Sarah Wood Leave a Comment

Positioning Your Website for Business

open for business sign

If you are starting out with a new business, or reviewing status on the one you have, you will need to look carefully at how you set up or … [Read more...]

Filed Under: effective e-business Tagged With: integrated strategy, online strategy, website

8 March, 2012 By Sarah Wood Leave a Comment

It Might Look Pretty; But Can Customers Use Your Website?

Once a website is live, it is important to keep it fresh and interesting by the addition of new content, and it is as important to ensure … [Read more...]

Filed Under: effective e-business Tagged With: content strategy, online strategy, usability

2 February, 2012 By Sarah Wood 2 Comments

People buy from people: how to gain likeability and trust online

Meeting new people in 'the real world', you quickly develop a sense of who they are, what they stand for and how a relationship with them … [Read more...]

Filed Under: effective e-business Tagged With: online influence, social

3 January, 2012 By Sarah Wood 2 Comments

Make Every Day Your New Year’s Day

Avebury at New Year

What is it about this darkest and dirtiest end of the year that inspires collective resolutions to improve whatever it is we feel is lacking … [Read more...]

Filed Under: effective e-business Tagged With: back to work, business, online strategy

3 November, 2011 By Sarah Wood Leave a Comment

Is the Internet Just Too Interesting? Avoiding the Online Time Drain

This afternoon I've been listening to some classic music from the 1970s and 1980s that took me back nostalgically to a simpler time - or one … [Read more...]

Filed Under: effective e-business Tagged With: online strategy, working mum

17 October, 2011 By Sarah Wood Leave a Comment

The Real Value of Measuring Website Conversion

moneybox

With the free availability of Google Analytics, there has never been a better time to get a firm grip on your website statistics, and to … [Read more...]

Filed Under: effective e-business Tagged With: metrics, online strategy, website

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