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19 April, 2018 By Sarah Wood Leave a Comment

What happens when you map content to your sales funnel?

Map content to your sales funnel

Have you taken time with your website to map content to your sales funnel? You could see better results by customising your content for each … [Read more...]

Filed Under: content marketing Tagged With: case studies, customer experience, website

15 October, 2013 By Sarah Wood Leave a Comment

What can small businesses learn from big business websites?

Small drummers can play a big tune

I SPENT many years working in very large companies in various combinations of online business department or unit. This started out in … [Read more...]

Filed Under: digital strategy and operations Tagged With: business, online strategy, website

17 September, 2013 By Sarah Wood Leave a Comment

Keeping it clean: maintaining quality on a multi-author website

bleurgh

APPROACHES TO website ownership, development and maintenance differ widely across different companies and over time, dependent on company … [Read more...]

Filed Under: digital strategy and operations Tagged With: content strategy, quality assurance, website

5 September, 2013 By Sarah Wood Leave a Comment

Do national spelling differences matter to a global audience?

Deciding if national spelling differences matter help to lay solid site foundations

Ever since Noah Webster's early nineteenth-century dictionary standardised key differences in US spelling from its British English source, … [Read more...]

Filed Under: digital strategy and operations Tagged With: content marketing, content strategy, website

11 October, 2012 By Sarah Wood Leave a Comment

5 Things to Consider in Getting Your Home Page Right

You have a few seconds online to make a good impression before a user gives up and moves onto the competition. Your home page is a critical … [Read more...]

Filed Under: effective e-business Tagged With: calls to action, customer experience, online strategy, website

19 April, 2012 By Sarah Wood Leave a Comment

Why You Need a Style Guide for your Website

My first proper job was as a publishing editor, working on educational magazines, and the way we worked to produce the magazines was very … [Read more...]

Filed Under: digital strategy and operations Tagged With: content strategy, organisation, website

20 March, 2012 By Sarah Wood Leave a Comment

Positioning Your Website for Business

open for business sign

If you are starting out with a new business, or reviewing status on the one you have, you will need to look carefully at how you set up or … [Read more...]

Filed Under: effective e-business Tagged With: integrated strategy, online strategy, website

9 February, 2012 By Sarah Wood Leave a Comment

Who Put That There? How to Survive a New Website Launch

It’s exciting. You spend a lot of time and energy and cash setting up a shiny new website; you have re-launched from a customer perspective, … [Read more...]

Filed Under: digital strategy and operations Tagged With: online strategy, organisation, website

17 October, 2011 By Sarah Wood Leave a Comment

The Real Value of Measuring Website Conversion

moneybox

With the free availability of Google Analytics, there has never been a better time to get a firm grip on your website statistics, and to … [Read more...]

Filed Under: effective e-business Tagged With: metrics, online strategy, website

21 September, 2011 By Sarah Wood Leave a Comment

Is it content, or content planning, that is king?

One of the unfortunate side-effects of everyone having a website is that pretty soon a website can look dull, flat and empty; and a … [Read more...]

Filed Under: content marketing Tagged With: content strategy, online strategy, website

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The Sweetness of Water Nathan Harris This is a very powerful book, telling very moving stories from the end of the American civil war. It’s a slow-paced and moving story about lives affected by the freeing of slaves and the effect this has on whole communities. George and his wife Isabelle, the freed slaves they […]

May 2021 reads

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April 2021 reads

Books I read in April 2021 First Person Singular Haruki Murakami 5/5 Reading these Murakami stories is at once coming home to familiar ground and at the same time being taking in a new direction by each story. The stories deal with the usual Murakami topics, and each one is like a drink of fresh […]

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