marketingondemand

  • Who we are
  • What we do
    • Strategy
    • Delivery
    • Operations
  • Work with us
  • Services
    • Consulting
    • Copywriting
    • Social Media Packages
    • The case study writers
  • Clients
  • Blog
  • Contact us
    • Cookie Policy
    • Privacy Policy

2 February, 2012 By Sarah Wood 2 Comments

People buy from people: how to gain likeability and trust online

Meeting new people in ‘the real world’, you quickly develop a sense of who they are, what they stand for and how a relationship with them can work to the benefit of you both; whether that is a new work colleague, a potential customer or a networking contact. You can build rapport over common ground and find ways that each can be of benefit to the other.

When you are building relationships online, the person to person interaction becomes at once more challenging and more important because you are taking part in it at one remove – your personality, abilities and trustworthiness need to be more apparent because the usual cues you rely on in person such as appearance or body language are not in front of you.

So how do you go about gaining that likeability and trust in order to build relationships that will lead to interest, loyalty and ultimately purchase?

To do this well and to do it consistently, you need to do the following:

  • Listen to what your audience are saying – what they want, need, love
  • Learn their values so that you can target your messages more effectively
  • Constantly engage with people, both publicly and also privately as follow up
  • Enable conversations between others and help them make contacts
  • Provide or facilitate assistance – point out a helpful article from elsewhere, offer customer service
  • Don’t expect immediate results
Showcasing yours and your company’s abilities well online builds enabling relationships and loyalty that means with time that like and trust will become firmly associated with you and your brand.

Cultivate your online relationships well and they will develop – into friendships, partnerships, customers – and it will also help you to learn and develop along the way.

I would love to how you build your online relationships and what works well for you – leave me a comment below.

Who you buy from can be an important part of what you buy.

Who you buy from can be an important part of what you buy.

No related posts.

Filed Under: effective e-business Tagged With: online influence, social

Comments

  1. Alex Davies says

    2 February, 2012 at 5:05 pm

    Really interesting article and very relevant to me, thanks for sharing.

    Reply
    • Sarah says

      2 February, 2012 at 5:55 pm

      Thanks for your comment Alex. It’s clear from your website and newsletter that you are both very competent at what you do and also very passionate about it – your authenticity shines through when people are looking at you online. This is a key factor to drive up your likeability.

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Search

Follow us on Twitter

Tweets by @SarahWood7

You may have missed:

3 ways a copywriter adds value to your business

3 ways great copywriting adds value to your business

Great copywriting has an essential role in all websites, but it doesn’t always have an essential role in all web projects. If you are creating a new website or looking at a re-brand of what you have, it can be all too easy to fall in love with the design process and focus on a […]

How to use the best 2019 content trends

How to actually use the best 2019 content trends

At this time of year, everyone has an opinion on the future and the best 2019 content trends that will come to dominate the next few months. But how you can actually use these trends in your business is something that’s often overlooked by these predictions articles. Here’s how you can use the top five […]

Follow the steps to simple content creation processes

Simple content creation processes to save you time & money

Creating fresh and exciting content on a regular and consistent basis can take up a considerable amount of your time. Reinventing the way you approach content creation each time you need to publish can result in costly mistakes. The barrier to producing content may seem too high, as other business priorities take over. Sorting out […]

Previous posts

What we blog about:

  • content creation
  • content marketing
    • blogging
  • digital strategy and operations
  • effective e-business
  • family
    • silent sunday
  • social

Copyright © 2021 MarketingonDemand · PRIVACY POLICY · COOKIE POLICY · info@marketingondemand.co.uk · +44 (0)1491 614404

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Reject Read More
Cookie Policy

Necessary Always Enabled