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You are here: Home / Archives for integrated strategy

22 March, 2018 By Sarah Wood Leave a Comment

Why Twitter’s automation ban is good for you

Why Twitter's automation ban is good for you

Twitter has come out strong with an automation ban. It will penalise users sending identical tweets from multiple accounts and who repeat … [Read more...]

Filed Under: content marketing, social Tagged With: integrated strategy, social, twitter

6 May, 2016 By Sarah Wood 3 Comments

How a documented content strategy is critical for your digital success

Let your documented content strategy set a clear path for you and your organisation

A well-documented content strategy has been found by the Content Marketing Institute to be a key factor in the success levels of B2B … [Read more...]

Filed Under: content marketing, digital strategy and operations Tagged With: content marketing, content strategy, integrated strategy, online strategy

13 January, 2016 By Sarah Wood 1 Comment

Is your company ready for these 2016 digital trends?

IT'S that time of year again when articles about digital trends abound, and it is also a good time of year to digest and reflect on those … [Read more...]

Filed Under: content marketing, digital strategy and operations Tagged With: customer experience, integrated strategy, online strategy, technology

24 January, 2013 By Sarah Wood 2 Comments

Get Your Google Plus on With These Seven Easy Tips

girl on swing

When I first started looking at Google Plus last year, times were I could log on to a wasteland where nothing seemed to be happening and … [Read more...]

Filed Under: social Tagged With: google+, integrated strategy, social

10 January, 2013 By Sarah Wood 2 Comments

Claim Google Authorship for your content now

Claim Google authorship now

If like me you have read so many 2013 predictions (And here is one from Social Media Examiner as an example - Social Media Predictions … [Read more...]

Filed Under: social Tagged With: content strategy, google+, integrated strategy

20 March, 2012 By Sarah Wood Leave a Comment

Positioning Your Website for Business

open for business sign

If you are starting out with a new business, or reviewing status on the one you have, you will need to look carefully at how you set up or … [Read more...]

Filed Under: effective e-business Tagged With: integrated strategy, online strategy, website

13 March, 2012 By Sarah Wood Leave a Comment

Making Sense of the Changing Social Media Landscape

Over the last few years, fredcavazza.net has been providing a useful top-level snapshot of all the social media sites. This snapshot … [Read more...]

Filed Under: social Tagged With: content marketing, integrated strategy, online strategy, social

24 January, 2012 By Sarah Wood 1 Comment

Can Content Aggregation Tools Replace ‘Human’ Content Curation?

Man and woman sharing computer

With the news that Summify, a Vancouver-based startup that aggregates popular stories from your feed and publishes them to your followers, … [Read more...]

Filed Under: content marketing Tagged With: customer experience, integrated strategy, social

6 September, 2011 By Sarah Wood 1 Comment

Will Google’s ‘less is more’ strategy pay off?

As soon as Google+ launched, there was almost as much content written about it as there was on it, with people offering guides, help, … [Read more...]

Filed Under: social Tagged With: google+, integrated strategy, online strategy, social

24 August, 2011 By Sarah Wood Leave a Comment

How do you measure up online? Part 2: business effectiveness

Different sized fish

There are enough people tweeting endless quotes from people for me not to become one of them, but on the odd occasion a quote stays with me, … [Read more...]

Filed Under: digital strategy and operations Tagged With: integrated strategy, metrics, online strategy, social

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