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19 July, 2018 By Sarah Wood Leave a Comment

How to get content marketing buy in

Getting content marketing buy in can be tough

With over 90% of companies now using some form of content marketing in their business, you would think that the time to ask 'should we do … [Read more...]

Filed Under: content marketing, digital strategy and operations Tagged With: blogging, business, content strategy

9 February, 2017 By Sarah Wood Leave a Comment

13 reasons you and your business need to blog

For every article that calls out blogging is finished, that the business blog no longer has a place within a modern content … [Read more...]

Filed Under: content marketing Tagged With: blogging, business, content marketing

15 October, 2013 By Sarah Wood Leave a Comment

What can small businesses learn from big business websites?

Small drummers can play a big tune

I SPENT many years working in very large companies in various combinations of online business department or unit. This started out in … [Read more...]

Filed Under: digital strategy and operations Tagged With: business, online strategy, website

12 January, 2012 By Sarah Wood Leave a Comment

15 Powerful Reasons Why Business Blogging is Good for You and Your Business

Boy walking in woods alone

How do you know if you should be running a blog to support your business? Would a business blog help you to directly or indirectly sell … [Read more...]

Filed Under: social Tagged With: blogging, business, online strategy, social

3 January, 2012 By Sarah Wood 2 Comments

Make Every Day Your New Year’s Day

Avebury at New Year

What is it about this darkest and dirtiest end of the year that inspires collective resolutions to improve whatever it is we feel is lacking … [Read more...]

Filed Under: effective e-business Tagged With: back to work, business, online strategy

21 June, 2011 By Sarah Wood Leave a Comment

I need a website: where do I get one?

Computer Monitors and Keyboards

In part three of this quick guide to setting up your website, I am looking at how you decide what help you need and how you choose someone … [Read more...]

Filed Under: effective e-business Tagged With: business, customer experience, integrated strategy, online strategy, website

19 May, 2011 By Sarah Wood 1 Comment

LinkedIn’s real value to me

LinkedIn’s IPO goes live today, due to hit the top end of its price range and one of the biggest internet company valuations at $4 billion … [Read more...]

Filed Under: social Tagged With: B2B, business, LinkedIn, social

17 May, 2011 By Sarah Wood 1 Comment

Twittfaced: social media toolkit book review

Charles Bukowski's grave California 1995

I've blogged before about the importance of books in my life. Whenever I'm faced with a new challenge, a new subject or an issue to deal … [Read more...]

Filed Under: social Tagged With: blogging, books, business, integrated strategy, online strategy, social, twitter

8 May, 2011 By Sarah Wood Leave a Comment

Look after the pennies not out of the window…

One of the reasons in my defence of my time management challenges is my inability - shared with some other women (Most? All?) - to … [Read more...]

Filed Under: family Tagged With: back to work, budget, budget principles, business, family, family budget, money, parenting, working mum

19 April, 2011 By Sarah Wood 2 Comments

3 tips to tame your online beast

not an online beast

You’ve heard the hype, maybe you’ve been seduced by the latest buzz of this social media or that, and suddenly everyone is an expert and can … [Read more...]

Filed Under: digital strategy and operations Tagged With: blogging, business, customer experience, integrated strategy, metrics, online strategy, social, technology, twitter

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