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26 January, 2012 By Sarah Wood Leave a Comment

What will Google’s New Privacy Policy Mean For Your Online Security?

Are Google the ultimate web superheroes turned bad?

If you've been around the web long enough, you will remember the rise of Google and how they were the good guys of the internet, with the … [Read more...]

Filed Under: social Tagged With: online strategy, social

24 January, 2012 By Sarah Wood 1 Comment

Can Content Aggregation Tools Replace ‘Human’ Content Curation?

Man and woman sharing computer

With the news that Summify, a Vancouver-based startup that aggregates popular stories from your feed and publishes them to your followers, … [Read more...]

Filed Under: content marketing Tagged With: customer experience, integrated strategy, social

20 January, 2012 By Sarah Wood Leave a Comment

Why a Social Media Framework is Essential for Focus

Establishing a Social Media Framework Lets You Play Safely Within It

I like shiny things. This can be a bit of an issue when it comes to Social Media - where there are infinite amounts of shiny things, … [Read more...]

Filed Under: social Tagged With: online strategy, social

12 January, 2012 By Sarah Wood Leave a Comment

15 Powerful Reasons Why Business Blogging is Good for You and Your Business

Boy walking in woods alone

How do you know if you should be running a blog to support your business? Would a business blog help you to directly or indirectly sell … [Read more...]

Filed Under: social Tagged With: blogging, business, online strategy, social

10 January, 2012 By Sarah Wood 1 Comment

Feeding the Dragon: Where to Start with Content Marketing

plaster dragon

So you set up your Twitter account, you have pages on Facebook and Google+, and suddenly they are looking empty and you need to stoke them … [Read more...]

Filed Under: content marketing Tagged With: content marketing, content strategy, social

19 October, 2011 By Sarah Wood 2 Comments

Do you Tweet and Drive? A Very Modern Hazard

traffic cone at roadworks

We have roadworks this week, my little boy has been very impressed with how deep the hole is that has been dug in the main road out of the … [Read more...]

Filed Under: social Tagged With: facebook, parenting, social, twitter, working mum

28 September, 2011 By Sarah Wood 2 Comments

The five best articles I read about Facebook this week

There are some very big numbers surrounding Facebook at the moment - over 850M subscribers, half a billion items shared in one day, … [Read more...]

Filed Under: social Tagged With: facebook, google+, social

6 September, 2011 By Sarah Wood 1 Comment

Will Google’s ‘less is more’ strategy pay off?

As soon as Google+ launched, there was almost as much content written about it as there was on it, with people offering guides, help, … [Read more...]

Filed Under: social Tagged With: google+, integrated strategy, online strategy, social

25 August, 2011 By Sarah Wood Leave a Comment

How to keep momentum going and going

Crowd of plastic people

If you have been following my last few posts, I have been talking about how to position yourself online, what to consider about personal … [Read more...]

Filed Under: digital strategy and operations Tagged With: online influence, online strategy, social

24 August, 2011 By Sarah Wood Leave a Comment

How do you measure up online? Part 2: business effectiveness

Different sized fish

There are enough people tweeting endless quotes from people for me not to become one of them, but on the odd occasion a quote stays with me, … [Read more...]

Filed Under: digital strategy and operations Tagged With: integrated strategy, metrics, online strategy, social

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