Content marketing

7 February, 2013 By Sarah Wood Leave a Comment

Kickstarting a blog: guide to planning, starting and sustaining. Part 1 – planning

I was asked how you would go about kickstarting a blog that would position someone as a thought leader in a particular niche. I wanted to … [Read more...]

14 June, 2012 By Sarah Wood Leave a Comment

Mindmap your way to unleashing new content ideas

There comes a time occasionally when every writer gets stuck for content generation ideas or inspiration. One trick you can use if this … [Read more...]

1 March, 2012 By Sarah Wood 1 Comment

The Editorial Calendar: My Best Friend and Most Critical Tool

My working background before I lucked into the internet was in a publishing company so traditional we heated up wax in order to stick … [Read more...]

23 February, 2012 By Sarah Wood 3 Comments

Roadtesting Scoop.it: Curating in Comfort

Last month I looked at whether content aggregation tools can replace ‘human’ content curation, and since then I have been trying out a nifty … [Read more...]

21 October, 2011 By Sarah Wood Leave a Comment

Are you Sharing Enough of Your Customers’ Successes?

Here's a guest post from Michael Hope, of The Case Study Writers; enjoy his post about the many ways you can use social media to share your … [Read more...]

21 September, 2011 By Sarah Wood Leave a Comment

Is it content, or content planning, that is king?

One of the unfortunate side-effects of everyone having a website is that pretty soon a website can look dull, flat and empty; and a … [Read more...]

14 July, 2011 By Sarah Wood Leave a Comment

Listening is underrated but is as important as talking

Today I have been mostly listening and reading other blogs rather than being at all productive on my own, but I suspect that this will add … [Read more...]