AS the sheer amount of content online leads to increasing overwhelm, and we realise that we don't have a limitless capacity to take in more … [Read more...]
Content marketing
One night stand or significant other? How well should you know your customer?
A CRITICAL step in any business is being confident that you know your customer and can target your efforts accordingly. Every business … [Read more...]
Getting the most value from a content marketing audit
How do you discover if your content is meeting your current online objectives? Assuming you are busy in your business, you rarely have the … [Read more...]
Are you really tapping into your content marketing potential?
In 2013, 92% of B2B marketers stated they had an ongoing initiative for content marketing (Content Marketing Institute Survey). Looking … [Read more...]
Why your content expiry date matters
MUCH has been written about the value of keeping content fresh and updated, but less about the equal need to delete content that is no … [Read more...]
Setting out your content marketing strategy in seven easy steps
WITH SO MUCH ATTENTION given over to content marketing at the moment, it might be tempting to jump straight in and start reaching out to … [Read more...]
Where do you go to find content ideas? Eight tricks to try when you are out of inspiration
GENERATING content ideas on a regular basis can be a daunting task; if you are blogging to a schedule and a planned calendar, the risk is … [Read more...]
Creating content is hard: how do you overcome the barriers?
I REALLY think I have read enough about content marketing to last me some time; it's the kind of buzzword that is bandied about and masks … [Read more...]
Kickstarting a blog: guide to planning, starting and sustaining. Part 3 – sustaining
Sustaining a blog is clearly the most challenging and long-term issue for kickstarting a blog. Once the effort of planning and the … [Read more...]
Kickstarting a blog: guide to planning, starting and sustaining. Part 2 – starting
In the first of my series on kickstarting a blog I covered how spending time in the planning stage and answering questions about what when … [Read more...]