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You are here: Home / Archives for online strategy

6 March, 2012 By Sarah Wood Leave a Comment

What I learned from Nikki Pilkington’s 30 Day Twitter Challenge

If you've been a regular reader of this blog, you may remember that it started out almost a year ago now, prompted by Nikki Pilkington's 30 … [Read more...]

Filed Under: social Tagged With: blogging, online strategy, twitter

16 February, 2012 By Sarah Wood 5 Comments

Everyone’s Talking About It – Should I Jump on the Pinterest Train?

Pinterest's mashup approach to visual data can be very inspiring

I know, I know - if you've heard of it you are probably sick of it - it's the next big thing in a launch-heavy world where everyone is … [Read more...]

Filed Under: social Tagged With: content marketing, online strategy

9 February, 2012 By Sarah Wood Leave a Comment

Who Put That There? How to Survive a New Website Launch

It’s exciting. You spend a lot of time and energy and cash setting up a shiny new website; you have re-launched from a customer perspective, … [Read more...]

Filed Under: digital strategy and operations Tagged With: online strategy, organisation, website

7 February, 2012 By Sarah Wood Leave a Comment

Likeability and Trust – Who Should I Follow Back on Twitter?

Young Women Smiling Walking on a Railing

I've blogged previously on Twitter follower strategy, how to keep focused on who you are tweeting with and why you are doing so, and more … [Read more...]

Filed Under: social Tagged With: online influence, online strategy, twitter

26 January, 2012 By Sarah Wood Leave a Comment

What will Google’s New Privacy Policy Mean For Your Online Security?

Are Google the ultimate web superheroes turned bad?

If you've been around the web long enough, you will remember the rise of Google and how they were the good guys of the internet, with the … [Read more...]

Filed Under: social Tagged With: online strategy, social

20 January, 2012 By Sarah Wood Leave a Comment

Why a Social Media Framework is Essential for Focus

Establishing a Social Media Framework Lets You Play Safely Within It

I like shiny things. This can be a bit of an issue when it comes to Social Media - where there are infinite amounts of shiny things, … [Read more...]

Filed Under: social Tagged With: online strategy, social

12 January, 2012 By Sarah Wood Leave a Comment

15 Powerful Reasons Why Business Blogging is Good for You and Your Business

Boy walking in woods alone

How do you know if you should be running a blog to support your business? Would a business blog help you to directly or indirectly sell … [Read more...]

Filed Under: social Tagged With: blogging, business, online strategy, social

5 January, 2012 By Sarah Wood 4 Comments

3 Steps to Focus on the Big Stuff

Girl concentrating on writing in blurred room

The trouble I am having with reading so many inspiring New Year's posts and articles is that pretty soon I am buzzing with all the … [Read more...]

Filed Under: digital strategy and operations Tagged With: back to work, online strategy, working mum

3 January, 2012 By Sarah Wood 2 Comments

Make Every Day Your New Year’s Day

Avebury at New Year

What is it about this darkest and dirtiest end of the year that inspires collective resolutions to improve whatever it is we feel is lacking … [Read more...]

Filed Under: effective e-business Tagged With: back to work, business, online strategy

25 November, 2011 By Sarah Wood Leave a Comment

Use LinkedIn’s Company Pages for your Business

networking via linkedin company pages

With over half of LinkedIn's 135M+ users following over 2M company pages on LinkedIn, there is a real case for adding a company page to your … [Read more...]

Filed Under: social Tagged With: LinkedIn, online strategy

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