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You are here: Home / Archives for online strategy

11 October, 2012 By Sarah Wood Leave a Comment

5 Things to Consider in Getting Your Home Page Right

You have a few seconds online to make a good impression before a user gives up and moves onto the competition. Your home page is a critical … [Read more...]

Filed Under: effective e-business Tagged With: calls to action, customer experience, online strategy, website

8 October, 2012 By Sarah Wood Leave a Comment

From Liked to Loved: How Does Social Media Act on Your Real World?

Did you see this fabulous invention of a coat that responds in the real world to actions that happen on social media? This surely … [Read more...]

Filed Under: social Tagged With: customer experience, facebook, online strategy, social

20 September, 2012 By Sarah Wood 2 Comments

Will You Change Yours? Twitter Profile Changes Make a More Visual Statement

Twitter profile change

Have you seen the new Twitter profile changes that have been introduced this week? No longer able to resist the visual development of social … [Read more...]

Filed Under: social Tagged With: online strategy, social, twitter

5 July, 2012 By Sarah Wood Leave a Comment

Twitter and LinkedIn fallout breaks your automation

LinkedIn and Twitter fall out

With the news last week of Twitter and LinkedIn's fallout and unwillingness to share updates across networks, you may need to rethink your … [Read more...]

Filed Under: social Tagged With: LinkedIn, online strategy, social, twitter

15 May, 2012 By Sarah Wood 4 Comments

7 Ways to Start Engaging With People on Twitter

How do you start engaging with people on Twitter in ways that are meaningful and useful for your business, without being too exclusively … [Read more...]

Filed Under: social Tagged With: online strategy, twitter

10 May, 2012 By Sarah Wood Leave a Comment

How to Find Your Audience on Twitter

Invest time looking for new meaningful connections

First, watch and listen. If you want to understand how Twitter works then follow key influential people in your industry, follow competitors … [Read more...]

Filed Under: social Tagged With: online strategy, social, twitter

8 May, 2012 By Sarah Wood Leave a Comment

3 Questions for a Social Media Checklist: Getting Started

Plan out your checklist for success

If Social Media is something you feel you need to do for your business, or if it has got your attention for the results it can bring and the … [Read more...]

Filed Under: social Tagged With: content strategy, online strategy, organisation, social

20 March, 2012 By Sarah Wood Leave a Comment

Positioning Your Website for Business

open for business sign

If you are starting out with a new business, or reviewing status on the one you have, you will need to look carefully at how you set up or … [Read more...]

Filed Under: effective e-business Tagged With: integrated strategy, online strategy, website

13 March, 2012 By Sarah Wood Leave a Comment

Making Sense of the Changing Social Media Landscape

Over the last few years, fredcavazza.net has been providing a useful top-level snapshot of all the social media sites. This snapshot … [Read more...]

Filed Under: social Tagged With: content marketing, integrated strategy, online strategy, social

8 March, 2012 By Sarah Wood Leave a Comment

It Might Look Pretty; But Can Customers Use Your Website?

Once a website is live, it is important to keep it fresh and interesting by the addition of new content, and it is as important to ensure … [Read more...]

Filed Under: effective e-business Tagged With: content strategy, online strategy, usability

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