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You are here: Home / Archives for digital strategy and operations

17 September, 2013 By Sarah Wood Leave a Comment

Keeping it clean: maintaining quality on a multi-author website

bleurgh

APPROACHES TO website ownership, development and maintenance differ widely across different companies and over time, dependent on company … [Read more...]

Filed Under: digital strategy and operations Tagged With: content strategy, quality assurance, website

5 September, 2013 By Sarah Wood Leave a Comment

Do national spelling differences matter to a global audience?

Deciding if national spelling differences matter help to lay solid site foundations

Ever since Noah Webster's early nineteenth-century dictionary standardised key differences in US spelling from its British English source, … [Read more...]

Filed Under: digital strategy and operations Tagged With: content marketing, content strategy, website

28 March, 2013 By Sarah Wood 9 Comments

Out of the shallows: time to jump in the deep end

Family day out at the Ashmolean museum Oxford

I started this blog two years ago; I was in a very different place then, my little boy was just in nursery and my little girl settled in … [Read more...]

Filed Under: digital strategy and operations Tagged With: back to work, blogging, children, family, parenting

13 December, 2012 By Sarah Wood Leave a Comment

My Top 20 blog posts of 2012: Numbers 11-20

Welcome to the second part of my run-through of my most-read blog posts of the year (you can catch up on Part One, numbers 1-10 here). Not … [Read more...]

Filed Under: digital strategy and operations Tagged With: content marketing, content strategy, working mum

6 December, 2012 By Sarah Wood Leave a Comment

My Top 20 blog posts of 2012: Numbers 1-10

Our house is in danger of being sunk under advent calendars bought by kind friends and family, there is a light covering of snow on the … [Read more...]

Filed Under: digital strategy and operations Tagged With: content strategy, online strategy, working mum

25 October, 2012 By Sarah Wood Leave a Comment

7 Steps to Keeping Connected and Maintaining Momentum

Keeping connected and maintaining momentum away from the crowd

It's quite a challenge to be a completer as well as a starter, and many times what we start out to do loses momentum and focus as we try to … [Read more...]

Filed Under: digital strategy and operations Tagged With: working mum

19 July, 2012 By Sarah Wood Leave a Comment

Marissa Meyer: the new supermodel or positive new role model?

It's been a fascinating week for stories about working mums, firstly with the announcement that Google stalwart Marissa Meyer is off to … [Read more...]

Filed Under: digital strategy and operations Tagged With: family, parenting, working mum

19 April, 2012 By Sarah Wood Leave a Comment

Why You Need a Style Guide for your Website

My first proper job was as a publishing editor, working on educational magazines, and the way we worked to produce the magazines was very … [Read more...]

Filed Under: digital strategy and operations Tagged With: content strategy, organisation, website

9 February, 2012 By Sarah Wood Leave a Comment

Who Put That There? How to Survive a New Website Launch

It’s exciting. You spend a lot of time and energy and cash setting up a shiny new website; you have re-launched from a customer perspective, … [Read more...]

Filed Under: digital strategy and operations Tagged With: online strategy, organisation, website

5 January, 2012 By Sarah Wood 4 Comments

3 Steps to Focus on the Big Stuff

Girl concentrating on writing in blurred room

The trouble I am having with reading so many inspiring New Year's posts and articles is that pretty soon I am buzzing with all the … [Read more...]

Filed Under: digital strategy and operations Tagged With: back to work, online strategy, working mum

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