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24 January, 2017 By Sarah Wood Leave a Comment

Which 2017 content trends will drive your business success?

Trends in patterns by Alex Wong via Unsplash

How was last year for your marketing goals? Did you achieve everything you wanted? The turning of the year is a great time to take stock of … [Read more...]

Filed Under: content creation Tagged With: content marketing, content strategy, online strategy

31 July, 2016 By Sarah Wood Leave a Comment

How do I talk about my children at work?

Women shouldn't need to be like men to succeed at work, and we should all be tired of that particular discussion. An article on the BBC … [Read more...]

Filed Under: family

29 June, 2016 By Sarah Wood Leave a Comment

Your content marketing mission statement: get clear, stay focused

a content marketing mission statement helps set a clear path

How do you know what is best for your audience? How can you keep in mind what you should be doing with your content and who you are doing it … [Read more...]

Filed Under: content marketing

6 May, 2016 By Sarah Wood 3 Comments

How a documented content strategy is critical for your digital success

Let your documented content strategy set a clear path for you and your organisation

A well-documented content strategy has been found by the Content Marketing Institute to be a key factor in the success levels of B2B … [Read more...]

Filed Under: content marketing, digital strategy and operations Tagged With: content marketing, content strategy, integrated strategy, online strategy

13 April, 2016 By Sarah Wood Leave a Comment

Spring-clean your content marketing to revitalise your business

New growth can prompt you to spring-clean your content marketing

HAVE you been enjoying the recent Spring sunshine as well as the showers? If so, you may been hit by the feeling of freshness and regrowth … [Read more...]

Filed Under: content marketing Tagged With: content marketing, content strategy

13 January, 2016 By Sarah Wood 1 Comment

Is your company ready for these 2016 digital trends?

IT'S that time of year again when articles about digital trends abound, and it is also a good time of year to digest and reflect on those … [Read more...]

Filed Under: content marketing, digital strategy and operations Tagged With: customer experience, integrated strategy, online strategy, technology

21 September, 2015 By Sarah Wood Leave a Comment

My big mistake of the summer (and what I am doing to fix it)

Jardin de Luxembourg in Summer

Another summer holiday for the children, and another few weeks where I have stepped away from the keyboard, thrown my lot in with the little … [Read more...]

Filed Under: family

28 January, 2015 By Sarah Wood Leave a Comment

13 steps to establishing an effective editorial calendar

content calendar

To save time in creating content and to be effective in telling your whole story coherently over time, you will need to run an effective … [Read more...]

Filed Under: content creation Tagged With: content marketing, online strategy

16 January, 2015 By Sarah Wood Leave a Comment

Can we keep children safe online?

The new NSPCC campaign, #ShareAware, has done what it set out to do, and got people talking about how we can keep children safe online. … [Read more...]

Filed Under: family Tagged With: children, online safety, parenting

15 January, 2015 By Sarah Wood Leave a Comment

Beating content fatigue: 7 smart ways to start

Getting your voice heard through the content fatigue

There is so much content 'out there': some days do you feel like you are being bombarded with the same old information, and that being … [Read more...]

Filed Under: content marketing Tagged With: content marketing, content strategy, social

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