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15 May, 2012 By Sarah Wood 4 Comments

7 Ways to Start Engaging With People on Twitter

How do you start engaging with people on Twitter in ways that are meaningful and useful for your business, without being too exclusively … [Read more...]

Filed Under: social Tagged With: online strategy, twitter

10 May, 2012 By Sarah Wood Leave a Comment

How to Find Your Audience on Twitter

Invest time looking for new meaningful connections

First, watch and listen. If you want to understand how Twitter works then follow key influential people in your industry, follow competitors … [Read more...]

Filed Under: social Tagged With: online strategy, social, twitter

8 May, 2012 By Sarah Wood Leave a Comment

3 Questions for a Social Media Checklist: Getting Started

Plan out your checklist for success

If Social Media is something you feel you need to do for your business, or if it has got your attention for the results it can bring and the … [Read more...]

Filed Under: social Tagged With: content strategy, online strategy, organisation, social

17 April, 2012 By Sarah Wood 2 Comments

The Biggest Blog Challenge: Keeping On Keeping On

girl running in the woods

So the house is quiet now, children back at school and nursery and I can contemplate what next after a lovely school holiday over the Easter … [Read more...]

Filed Under: social Tagged With: back to work, children, family, working mum

13 March, 2012 By Sarah Wood Leave a Comment

Making Sense of the Changing Social Media Landscape

Over the last few years, fredcavazza.net has been providing a useful top-level snapshot of all the social media sites. This snapshot … [Read more...]

Filed Under: social Tagged With: content marketing, integrated strategy, online strategy, social

6 March, 2012 By Sarah Wood Leave a Comment

What I learned from Nikki Pilkington’s 30 Day Twitter Challenge

If you've been a regular reader of this blog, you may remember that it started out almost a year ago now, prompted by Nikki Pilkington's 30 … [Read more...]

Filed Under: social Tagged With: blogging, online strategy, twitter

16 February, 2012 By Sarah Wood 5 Comments

Everyone’s Talking About It – Should I Jump on the Pinterest Train?

Pinterest's mashup approach to visual data can be very inspiring

I know, I know - if you've heard of it you are probably sick of it - it's the next big thing in a launch-heavy world where everyone is … [Read more...]

Filed Under: social Tagged With: content marketing, online strategy

7 February, 2012 By Sarah Wood Leave a Comment

Likeability and Trust – Who Should I Follow Back on Twitter?

Young Women Smiling Walking on a Railing

I've blogged previously on Twitter follower strategy, how to keep focused on who you are tweeting with and why you are doing so, and more … [Read more...]

Filed Under: social Tagged With: online influence, online strategy, twitter

26 January, 2012 By Sarah Wood Leave a Comment

What will Google’s New Privacy Policy Mean For Your Online Security?

Are Google the ultimate web superheroes turned bad?

If you've been around the web long enough, you will remember the rise of Google and how they were the good guys of the internet, with the … [Read more...]

Filed Under: social Tagged With: online strategy, social

20 January, 2012 By Sarah Wood Leave a Comment

Why a Social Media Framework is Essential for Focus

Establishing a Social Media Framework Lets You Play Safely Within It

I like shiny things. This can be a bit of an issue when it comes to Social Media - where there are infinite amounts of shiny things, … [Read more...]

Filed Under: social Tagged With: online strategy, social

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