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8 January, 2015 By Sarah Wood Leave a Comment

Content marketing focus 2015: how can we help you?

Finished with Christmas for another year, and enjoying some fresh air with January sunshine, it's a good time to take a high-level view of … [Read more...]

Filed Under: content marketing, digital strategy and operations Tagged With: content marketing, content strategy

8 September, 2014 By Sarah Wood Leave a Comment

Why quitting Facebook made my summer

Quitting Facebook and beating the maze

ALL the way back in July, with lots of fiddly things to do and get finished off before the children were out of school for the summer, I was … [Read more...]

Filed Under: family Tagged With: back to work, facebook, family, working mum

17 July, 2014 By Sarah Wood Leave a Comment

The summer holidays are upon us!

summer plans

With two primary school-aged children about to break on summer holidays, and with our family plan to spend as much time with them as we can, … [Read more...]

Filed Under: family

1 July, 2014 By Sarah Wood Leave a Comment

Creating effective content when the reader is in control

effective content can delight, as well as inform and educate your reader

AS the sheer amount of content online leads to increasing overwhelm, and we realise that we don't have a limitless capacity to take in more … [Read more...]

Filed Under: content marketing

12 June, 2014 By Sarah Wood Leave a Comment

One night stand or significant other? How well should you know your customer?

How well should you know your customer?

A CRITICAL step in any business is being confident that you know your customer and can target your efforts accordingly. Every business … [Read more...]

Filed Under: content marketing Tagged With: customer experience, online strategy

2 April, 2014 By Sarah Wood Leave a Comment

Does your social media policy empower your team?

social media policy helps set clear boundaries

If you work alone as a sole trader, you may not recognise the need for a social media policy, as you have the judgement call on what is … [Read more...]

Filed Under: digital strategy and operations Tagged With: governance, online influence, social

25 March, 2014 By Sarah Wood 2 Comments

Welcome to the marketingondemand blog

Michael and Sarah from marketingondemand ltd

THIS IS new. This is also old. In 2011 I started blogging to learn how, and to help ease me back into a working world that I had dropped out … [Read more...]

Filed Under: digital strategy and operations, family

23 December, 2013 By Sarah Wood Leave a Comment

My Top 5 blog posts of 2013

christmas tree with decorations and lights

SO 2013 is finally coming to an end, with only celebrations and entertainments left to enjoy. I have had a great year this year, and am … [Read more...]

Filed Under: digital strategy and operations Tagged With: blogging, content strategy, online strategy, twitter

12 December, 2013 By Sarah Wood Leave a Comment

Getting the most value from a content marketing audit

drawing a line in the sand

How do you discover if your content is meeting your current online objectives? Assuming you are busy in your business, you rarely have the … [Read more...]

Filed Under: content marketing Tagged With: content marketing, content strategy, online strategy

5 November, 2013 By Sarah Wood Leave a Comment

Are you really tapping into your content marketing potential?

what is on your horizon this year?

In 2013, 92% of B2B marketers stated they had an ongoing initiative for content marketing (Content Marketing Institute Survey). Looking … [Read more...]

Filed Under: content marketing Tagged With: content marketing, content marketing audit, online strategy

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