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You are here: Home / Archives for online strategy

6 September, 2011 By Sarah Wood 1 Comment

Will Google’s ‘less is more’ strategy pay off?

As soon as Google+ launched, there was almost as much content written about it as there was on it, with people offering guides, help, … [Read more...]

Filed Under: social Tagged With: google+, integrated strategy, online strategy, social

25 August, 2011 By Sarah Wood Leave a Comment

How to keep momentum going and going

Crowd of plastic people

If you have been following my last few posts, I have been talking about how to position yourself online, what to consider about personal … [Read more...]

Filed Under: digital strategy and operations Tagged With: online influence, online strategy, social

24 August, 2011 By Sarah Wood Leave a Comment

How do you measure up online? Part 2: business effectiveness

Different sized fish

There are enough people tweeting endless quotes from people for me not to become one of them, but on the odd occasion a quote stays with me, … [Read more...]

Filed Under: digital strategy and operations Tagged With: integrated strategy, metrics, online strategy, social

18 August, 2011 By Sarah Wood Leave a Comment

How do you measure up online? Part 1: Personal brand

tape measure

When I started this August series of blogs, I talked about benchmarking your current digital footprint online, and assessing what you … [Read more...]

Filed Under: digital strategy and operations Tagged With: content strategy, facebook, LinkedIn, online influence, online strategy, social, twitter

17 August, 2011 By Sarah Wood Leave a Comment

Use these 3 tools to maximise your social media time

Toy robot

There is a seemingly endless debate on what, how and how much of your social media activity you can or should automate. And with such a … [Read more...]

Filed Under: social Tagged With: facebook, LinkedIn, online strategy, social, twitter

11 August, 2011 By Sarah Wood Leave a Comment

How do I make social media manageable?

Daily Organizer

Once you have decided which networks will work hardest for you with regard to where your audience can be found, you should select one or two … [Read more...]

Filed Under: social Tagged With: facebook, online strategy, social, twitter

10 August, 2011 By Sarah Wood 1 Comment

Set your goals then start talking

women talking

I have a friend who is an admirable party host. When a new person arrives in the room, she scoops them up and delivers them to another … [Read more...]

Filed Under: digital strategy and operations Tagged With: online strategy, social

2 August, 2011 By Sarah Wood 2 Comments

How do I keep personal and public separate online?

girls half faces

I was surprised by this question that I was asked recently by someone who hasn't yet got too involved with social media, but who felt that … [Read more...]

Filed Under: digital strategy and operations Tagged With: online strategy

19 July, 2011 By Sarah Wood Leave a Comment

So what is Google+ for?

google-plus-icons-360

The recent launch of Google+ has provoked some pretty extreme reactions, and in only a few short weeks since launch it has seen already 10M … [Read more...]

Filed Under: social Tagged With: content strategy, google+, integrated strategy, online strategy

14 July, 2011 By Sarah Wood Leave a Comment

Listening is underrated but is as important as talking

Today I have been mostly listening and reading other blogs rather than being at all productive on my own, but I suspect that this will add … [Read more...]

Filed Under: content marketing Tagged With: blogging, online strategy, working mum

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