It doesn’t always have to be about long extensive strategy meetings or lengthy tailoring of actions to your objectives. If your framework is sound and you do bear in mind what you are trying to achieve in the long term, sometimes you just need to experiment with short sharp actions to see what works for you.
Jumping in and having a go works particularly well online, as in an impermanent environment you can always change and correct your course as you go. So here are 7 quick wins to get more Twitter followers:
- Tell everyone you are on Twitter and make it easy for them to find you – include your user name at the end of your emails, add it to your business cards, add social sharing links to your blog or website; if people know you are there, they can look you up.
- Explore Twitter and find interesting people to follow; if you find their content interesting, tell them so, and if it is interesting to the audience you are trying to build, retweet that content to them. By engaging with others you will spark further conversations and connections.
- Try out content curation – find and share other people’s interesting content for your audience; if the content is useful to your readers they are more likely to follow you, which in turn gives more exposure to the original content you will be tweeting as part of your mix.
- Spend time on Twitter actively looking for new followers; check out who other people are following and who follows them – where can you find other like-minded people and extend your reach.
- If your tweets are retweeted or you are mentioned in a tweet, remember your manners and thank the tweeter; again this is another way to forge deeper connections. If your conversation is relevant to your other followers, then instead of replying to a tweet with the user name at the beginning of the tweet, where only direct followers can see it, incorporate the user name into the body of the tweet so that all your followers can see it. There are lots of tools that can help you to control the amount of time you spend, so Twitter doesn’t become your business – or your life!
- If you are a local business, search for other local businesses and build up your geographical connections; often local business communities work on referrals, so tap into Twitter’s amplified version of this.
- Finally, ask yourself why you want to increase your Twitter followers. Although a greater audience will give you opportunity for more conversion, your Twitter activity should be about engagement, reach and interaction – quality and meaningful connections should count for more than just a numbers game.
Are you interested in ways to get more Twitter followers at the moment? What is working for you? I would love to hear your best tips, leave a comment below.