Content marketing is hard. Having to be consistent in content marketing is hard. Almost 3 million blog posts are written and published every day, 500 million tweets, 800 million users of Instagram. Every 60 seconds on Facebook 510,000 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded.
The audience is so huge as to be incomprehensible, and the amount of information competing for attention is vast. What matters and what will make your content stand out to your target audience is strategy, quality and consistency.
In such a crowded marketplace, don’t struggle to get your content seen. Follow these suggestions and learn how to be consistent in content marketing with the rewards this will bring.
Be consistent in content marketing
To stand a chance of getting your content seen, you will need to commit time, resources and strategy to establishing processes that feed your content on a regular basis. Don’t wait for inspiration to strike – done is better than perfect. Set readers’s expectations by regularly publishing content and appearing in the same places at the same time.
Start with establishing a content marketing strategy that covers what you have to say, who you are saying it to, and why you are saying it. By mapping your audience and their progress to purchase you can make sure you have content available. This can answer questions, solve problems and position yourself and your services as the perfect solution.
What outcome do you want to have from publishing the content? What action do you want your audience to take as a result? Get that covered in your planning process. Make sure you have content in place or in plan to consistently provide the answers to your audience.
Processes, planning and measurement
Using a content calendar allows you to take a step back from simply creating content, and will help you make sure you have all aspects of your products or services covered and featured on your website and on your chosen social media channels. Whether you plan on an annual, quarterly, monthly or even weekly basis, this will help raise your consistency. This allows you to cover more ground.
Focus across the board on the value of your services, your track record, the challenges for your potential clients. Position your services as an essential investment. Post consistently. Do all this and people will more easily notice you.
If your voice and branding are consistent along with your creation and distribution, you will become more visible and more easily recognised.
Committing time, resources and strategy to establishing processes that will feed your content on a regular basis will ease the strain on having to sit down and create so much content. Articulating, testing, improving and integrating the processes into your workstream will all make life easier.
Make sure you have enough committed resource to make your processes work is key, so that you don’t overload an internal team outside of their main priorities. If you decide to outsource some or all of your content planning, creation and distribution, make sure you have robust processes that include actions from all team members.
Measure and prove the success and outcome that comes when you decide to be consistent in content marketing. If you aren’t seeing the uplift you are looking for, amend your approach and try harder.
Why consistency matters
If you plan carefully you will have an interesting mix of ideas and clean presentation focused on visitor needs. You can efficiently edit thematic content into new formats and reshare to keep consistently putting your message in front of your audience.
Google favours fresh new content in returning search results. Compelling new content gives visitors a reason to return. Creating regular touchpoints with your audience allows you to build relationships. You can encourage subscription or have real conversations with the people you are reaching out to.
Above all, make your content worth sharing – being authentic, adding value and responding to feedback will bring you a bigger audience than simply regular mechanical updates.
If you need help in this area, there are lots of ways we can support you – get in touch with us today at firstname.lastname@example.org and let’s explore what services we can offer you.