With over half of LinkedIn’s 135M+ users following over 2M company pages on LinkedIn, there is a real case for adding a company page to your LinkedIn activity, over and above any activity you do as an individual from within your personal profile.
This is a feature that is growing in popularity, and people are increasingly following companies that are of interest to them in order to track company news and information. While it has been used by a lot of larger companies, there is also a great and growing potential for this feature to be optimised by smaller companies to great success.
LinkedIn recently made some improvements which include being able to assign specific admins to a page, the ability to share company updates with followers, a recruitment option and the ability to talk about new products and services in text or in multimedia.
All of these changes together mean there is a lot more opportunity to be creative with your company page, and to increase your visibility on the network. This means increased networking opportunities with clients and potential customers, with business partners – this is the largest professional audience you can hope to reach in once space.
In the company overview page you can demonstrate your company’s key focus and specialities, in a similar way to how this is set up for personal profiles. In the products and services section you can drill into more details on your core offerings, and showcase what you have to offer, whether that is descriptions and links out to your website, or pulling in YouTube videos and other multimedia so that LinkedIn users can easily see the best of what you have to offer.
To start adding your company profile, assuming you already have a personal profile on the site, start here on the LinkedIn site.
Once you have done the initial set up on LinkedIn, you will need to have assigned time where you can keep the page updated and alive with company updates. You will also need to find and grow a following on the site, as people who aren’t following you will not see your updates. Like anything else, this will be an ongoing effort, and should be consistently included into your overall marketing efforts.
You can make use of emails to existing connections, presence in groups, and follow other similar or related companies, to increase your follower count – but remember not to spam everyone you know; like everything else, you should keep your activity relevant to your audience, focused on your business and what it can offer to your followers that will actually be of use to them.
Used consistently the new-style company page will become another way of reaching out to new customers and also for consolidating your successes and abilities for your current clientbase; and finally the new company page comes with a great analytics tool from LinkedIn which lets you track and monitor progress and success as your company activity on LinkedIn continues.
Have you looked at this new company page tool from LinkedIn? What benefits could it hold for your company? I would love to hear your comments in the field below.