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Creating fresh and exciting content on a regular and consistent basis can take up a considerable amount of your time. Reinventing the way you approach content creation each time you need to publish can result in costly mistakes. The barrier to producing content may seem too high, as other business priorities take over. Sorting out […]

How to get content marketing buy in

With over 90% of companies now using some form of content marketing in their business, you would think that the time to ask ‘should we do it?’ is past, with discussions moving on to the what and the why pretty quickly. But if you have still been unable to convince your company that they should […]

13 questions you need to ask before writing new content

There is an astonishing amount of new content published every single day online. You need to bring everything you can in order to get yours to stand out when writing new content, or it will sink without trace or readers. Content without a context is just noise. But content in context and with a purpose […]

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