Quick and easy keyword research allows you to determine which terms will get you found most easily and get people interested in what you have to offer.
If you are going to write blog posts that resonate with your audience, then you need to be using the words and the language that they use when they are looking for the type of product or service that you provide.
Keyword research done well will make it clear what search terms your customers are using, and allow you to target your content directly to meet their needs and move them on to the next action you want them to take.
Use the words your audience would use, because that is how they will find you.
How speed up your keyword research
- To start with, decide on between 5 and 10 main keywords that relate to your subject matter. Base these on what you know about your business, about what you are being found for currently. Think of anything you know about the audience you are trying to attract.
- For each main keyword you come up with, brainstorm as many related variants as you can, and start to find topics that you can create a blog post about. Go for a mixture of headline keywords and longer tail keywords for each topic, to give you the breadth of subjects without risking too much repetition.
- Narrow down your list, looking for terms that are high in results but lower in competition. Consider search intent, search volume, and keyword difficulty.
- Research each term you choose, see how well it works online, what your competition are using, and how you might write a blog post variant that goes deeper or does better than the ones that are available.
- Optimise your blog posts for the keyword you have chosen. Don’t forget other aspects of on-page SEO such as internal links, using your keywords in the right places on the page, etc.
Quick and easy keyword research tools
There are so many tools that will help you with your keyword research, it comes down to a matter of preference and budget.
- Google trends is a good place to start, and will give you a rough idea of which words are being used and how popular they are.
- Google Adwords Planner can come in handy again for general trends, but be aware that it will not give you an entirely unbiased view and has found to be skewed in its results.
- Moz, SEMRush and BuzzSumo will all help you in various stages of your research.
- A particular favourite of mine is Answer the Public, which offers visual representations of suggestions as well as list format for added inspiration.
When you are writing your blog posts do be authentic and true to yourself and your business values; don’t overuse your keywords or repeatedly plug them into your blog post in a way that hinders a reader’s understanding.
Keep to your tone of voice and speak directly to your readers using the language they would use and understand; this will ensure you make that connection with your audience that is essential to building up a relationship with them.
Quick and easy keyword research lets you keep a light touch and not get too bound up in the technicalities; you can stay true to your voice and your audience. If you would like some help with this or any other aspect of your content strategy, creation or marketing, we would love to talk with you – email us at email@example.com or call us on 01491 614404.