Over the last few years, fredcavazza.net has been providing a useful top-level snapshot of all the social media sites. This snapshot attempts to make sense of the landscape as a starting point for planning your content strategy and approach when looking at where and how much effort you will focus on your activities.
When you are determining how you will address your audience, it helps to look at this top-level view and consider what you are saying, where you are speaking and on what devices and networks your audience will need to access your message.
While you build that bigger picture, you can also use the overview to select particular tactical actions and target smaller areas of the landscape for particular reasons, keeping in mind the wider picture and making the most of any cross-promotion or site relationships you can manage.
And although there are new players in the landscape, remember that gaining success on social media platforms is a can take time, so staying with ones where you are seeing success may provide more longer-term real benefit than swapping and changing for the latest new contender to appear on the chart.
Access the original article on Fredcavazza.net, where you will find some accompanying insightful commentary.
What do you think will be the real opportunities in 2012, and are you well-placed to take advantage of them? I would love to hear from you in the comments below.