How do you know if you should be running a blog to support your business?
Would a business blog help you to directly or indirectly sell more products and services?
Here are some great reasons to do so; does this list make it worth blogging for you?
1. Regular new blog content adds value to your website, which might otherwise appear static and unchanging to users.
2. Google prioritises content on how recently it was created, so a regular supply of new blog posts will increase your website’s visibility in search results. With Google’s move towards more social search, it will become more important to be social with your content, too.3. A well-written and illustrated blog can educate your customers about your product, services and industry issues.
4. Relevant blog content will help to position you and your company as experts within your field, actively demonstrating you helping your audience’s understanding.
5. An active blog builds increased trust through knowledge and understanding from readers who can become your best advocates as well as your best customers.
6. A blog can offer additional insight into a company and its personality and people that will again increase trust and, if readers like what they see, increase interest in your products and services.
7. By committing to producing regular content, you are committing to staying up to date with latest developments and subjects that will be of interest to your audience; this can only increase your knowledge and ability to serve your customers.
8. By spreading the effort around the company and allowing regulated but distributed contribution to the blog, you can build team spirit around a common cause, increase internal skill sets, and improve your employees’ abilities in explaining and selling your products or services.
9. You can learn from your customers – feedback will help you develop your products and services, will help you know your audience, and will act as market research.
10. By examining your blog’s usage statistics you can see what is of interest and what isn’t, allowing you to focus better on what will work as an interest or lead generator for your products and services.
11. A good blog helps you know your audience, whether from what they say directly, or from what they are searching for when they find your pages; either way this is valuable direct market research that can feed into your company’s development.
12. Integrated into overall marketing activity, a blog will help you consolidate your brand offering; when coupled with extended opportunities for sharing your voice elsewhere, such as guest blogging elsewhere or speaking, it can extend the reach of your influence.
13. A regular blog used as part of an online marketing mix will drive traffic consistently to a central point of information about your company and allow better lead conversion.
14. If people are interested in your content and follow what you are saying, respond to your blog and comment, they are really qualifying themselves as leads for you to follow up on, and giving you a great opportunity to create a supportive and enthusiastic community around your business.
15. And finally, a blog increases opportunities for other social activity – you have something to share on other platforms where your potential customers may hang out such as Twitter, Google+ or Facebook.