I’d been a casual user of Facebook for a while; having resisted this site’s pull, an invitation from an old schoolfriend got under my radar. Added to the chance to keep up with my stray nephew’s wanderings plus charming photos of fast-growing children of friends and family, and I, like the majority of other web users, was hooked.
Now Facebook’s daily reach is an estimated 44% of global internet users, and the site is the most visited on the internet with very active members viewing an average of 20 pages each per day. With such a large and committed user base, its appeal to businesses was always going to be huge, and it seems to be growing as more and more businesses take these opportunities increasingly seriously.
With a such a massive available audience, Facebook can really enhance your online business activity. By having a presence on Facebook, you can be found by people who are already searching for products and services that you can provide. By engaging with your current customers and also prospective customers, you can forge relationships that will count as a point of differentiation next time such services or products are needed. And by establishing a community around your business, you will have a platform from which to authentically promote your content, whether that is your blog, case studies, customer testimonials, or whatever you are able to produce to support your brand and your story.
So I’ve had a good go at creating a Facebook page for Sarahwoodonline. With the excellent support of Nikki Pilkington and her course and e-book, The 30 day Facebook challenge, I have used the heaps of technical and content tips to get set up quickly.
As ever, I find having a go to be the best way to learn for myself and for my customers, so you can have a look at my efforts so far on Facebook – Sarahwoodonline. Please take a look and like the page, I would love to hear your feedback and you can see how the page develops as I follow Nikki’s challenge and beyond.