You’ve heard the hype, maybe you’ve been seduced by the latest buzz of this social media or that, and suddenly everyone is an expert and can tweet, like, recommend, etc. Essentially people are talking to people as they always have, but they are talking more and faster and louder – so how to tap into this and make it work for your business?
Customers are changing habits, not who they are, and the new social media channels serve to get you closer and faster to prospects and customers in a way that hasn’t been possible before. This accelerated pace can make a person dizzy, breathless, out of step and wondering how to keep up and how to keep going alongside the real business of running their business.
Try following these three tips to make your online presence manageable:
1. Articulate your strategy
If you can say what you are doing, how much time you are spending, and what the tangible results are to your business, then you will find it easier to justify whether you jump onto the next big thing that comes along. What are your best business opportunities, how do you understand and stay close to your particular prospects and customers?
2. Know your customer
Remember those customers who are shouting louder and louder? Keep your focus on them. They are customers first and technology users second; they want to know what you can do and if you can help them achieve their goals, not yours.
A website with quick and effective customer journeys presents you in the best way to new and existing customers online. And using appropriate channels to drive new traffic to your site gives you the integration and focus that can make the priorities manageable.
3. Measure the benefit
Get your online activities under control, make the work you do manageable, purposeful and related to your core objectives. Justify the time you spend on each activity and tie it back to your strategy.
Make use of the many tools that are available to get the work under control and the results more tangible, and test all proposed activities against this. If you review all activity as to what benefit it will bring and how much, whether it is more visits, more leads, more sales, better service, or a combination of them all, that will allow you to regain control and start to reap the benefits.
This post first appeared on the Mum’s The Boss blog.