With 140 million tweets being sent each day, 642 million active Facebook users and 100 million LinkedIn users, it has never been easier or faster to make – or break – a reputation online through recommendations, likes and follows.
I caught a great statistic at Social Media World Forum recently that said 70% of people would trust online recommendations from strangers, a higher percentage but similar to offline behaviour. As with much of the buzz about social media, this is amplification or a more transparent manifestation of behaviour that already existed, but which can be made even more effective by imaginative use of these new tools to get your message across to a wider audience.
If, as is said, each happy customer in person tells two other customers how good you are, then why not tap into this great resource within your existing customer base that will enable you to illustrate the hard-hitting commercial benefits of your solution or service?
Re-used and repurposed into many different formats, the case study can maximise your profile and credibility in your target markets, both offline in ‘the real world’ and also online across a range of social media and news sites.
A great supplier of B2B technology case studies, a site I worked on recently illustrates this really well – TheCaseStudyWriters – they are subject experts who can produce either a single or series of case studies tailored to your requirements, providing a highly professional and cost-effective service.
Making the most of your happy customers is a feel-good activity that can also drive key new business leads, extending your influence and promoting the quantifiable commercial value of your service or product.
In a world where we hear that 88% of business technology decision makers use social media to aid decision making, there is a great opportunity to get your positive stories out there with positive examples of real customers benefitting from your product, driving your reputation and sales in an effective and meaningful way.